Let's get right to it. Why use paperboard to package products?
When you look at the many benefits, ease of use and sustainability this material offers in its design, a better question is, "Why NOT?"
Did you know that 75% of consumer decisions are made at the point of sale? In less than ten seconds, a customer has made up their mind on whether or not to buy. Paperboard is ideal in this crucial stage because it can be inventive in design, provides superior print quality and gives ample space to communicate a message.
|Easy to Store & Ship||
Paperboard is space-efficient and can be stacked, stored and viewed easily. This same quality also makes it easy to break down, ship and recycle (which we'll cover more later). Though it's a lightweight material, it's strong and built to last with laser tolerances that allow for high-speed machine filling.
Not only is this material easy to customize, you can enhance the product with special effects like two-sided print, high resolution graphics, embossing, foil stamping and die cutting to make a message really pop!
|Exciting History (& Future)||
Paperboard products have been around since the late 1800s and have spent that time promoting, protecting and improving the way retail goods are made relevant to consumers. No other material continues to find ways to relate to its audience in so many new and exciting ways.
Consumers are growing more concerned about tampering by the day. They want to be sure they're the first one to open the product they buy. Paperboard provides that protection with features like RFID tags, security printing, tamper evident materials/seals and holography.
|Easy to Use||
Consumers can open and reclose paperboard products without hassle. This trend of consumers wanting ease of use will continue to be popular as demographics shift toward older Americans. It's also easy to dispose of recyclable paper as most neighborhoods offer paper/paperboard pickup programs. Paperboard packages are also great for the trend of "single serving" and "100 calorie" portion-controlled packages.
|Good for the Earth||
Paperboard is Renewable, Recyclable and Sustainable. What does that mean?